In practice, PUNDI SUMATRA works at various levels of the supply chain (on farm, off farm, market), but pays greater attention and focus on assistance at the production and processing stages based on a comprehensive analysis of the market. Assistance is also carried out in an effort to build a playing field that allows for business collaboration between the community and other supply chain actors. This choice was taken by Pundi Sumatra because there are farmers, forest edge communities and also millions of MSME actors who still have various limitations to be able to play a role and receive benefits better than other supply chain actors.

Another reason is because at this stage of production and processing various environmental and social problems are very prominent such as protection of biodiversity, forest and land degradation, excessive use of chemicals, as well as social and environmental conflicts. So far, commodities that have been supported through this program include agarwood, coffee, forest honey and honey cultivation, environmentally friendly rice, gambier, rubber from agroforestry gardens, damar, as well as sustainable logging and community forests.